CBS Disrupts Daytime TV: Elisabeth Hasselbeck and Megyn Kelly Join Forces for Show to Rival ‘The View

CBS is shaking up the daytime television world with the launch of The Morning Right, a bold new conservative talk show featuring media veterans Elisabeth Hasselbeck and Megyn Kelly. Slated to premiere in early 2025, the show aims to carve out a new space for conservative voices in daytime TV, directly challenging ABC’s long-standing program, The View.

The Morning Right seeks to provide a platform for conservative viewpoints, offering political commentary, cultural analysis, and interviews with key figures. CBS is betting on the star power of Hasselbeck and Kelly to attract viewers who feel underrepresented in mainstream media.

Elisabeth Hasselbeck, known for her time on The View and as a co-host on Fox & Friends, has built a reputation as a strong conservative voice. During her The View tenure, she was often the lone conservative among a liberal panel, and her outspoken approach made her a standout. Now, she’s back in daytime TV with a renewed focus on fostering thoughtful, in-depth discussions.

Megyn Kelly, the former Fox News anchor and NBC broadcaster, brings her sharp interviewing skills and journalistic integrity to the show. With a devoted following built on her ability to tackle tough topics, Kelly’s presence on The Morning Right is expected to lend credibility and draw a wide range of conservative viewers.

The hosts are committed to creating a respectful platform for civil discourse, aiming to avoid the sometimes combative tone of competing shows like The View. “We want to create a space where ideas can be exchanged respectfully, where viewers feel heard, and where important issues are discussed clearly and honestly,” Hasselbeck and Kelly said in a joint statement, aligning on a shared vision for the show.

Each episode will feature several recurring segments, including:

• The Pulse of America: A weekly discussion about pressing issues affecting everyday Americans, from economic policy to education reform.
• Heritage Spotlight: This segment will highlight influential conservative women in business, politics, and culture, celebrating their achievements and contributions.
• Prominent Interviews: Kelly and Hasselbeck will invite thought leaders, cultural icons, and political figures for insightful conversations.

In addition, the show will engage viewers through social media, allowing them to submit questions and participate in real-time discussions.

The Morning Right marks a significant shift in daytime broadcasting, as conservative perspectives have been largely absent from popular daytime TV. CBS sees this as an opportunity to tap into an underserved audience. “This is more than just a show; it’s a movement,” a CBS representative explained. “We believe there is a large audience looking for a platform that reflects their values and offers a fair, thoughtful approach to key issues.”

The timing of the show’s debut is strategic, with The View experiencing a decline in viewership. CBS plans to capitalize on the rising demand for conservative programming while distinguishing itself with a nuanced, respectful tone.

However, critics caution that the show could contribute to further media polarization. “The Morning Right’s challenge will be to foster meaningful discussions without alienating viewers who don’t share its views,” said media analyst Jonathan Rivers. Others argue that the show is necessary to counteract perceived liberal bias in the media, with conservative pundits praising CBS for its bold decision to present diverse viewpoints.

As the premiere approaches, anticipation builds for The Morning Right. CBS is hoping to redefine the daytime talk show format by offering intelligent, civil conversations through the lens of conservative thought, with the star power of Hasselbeck and Kelly as its cornerstone.

How well the show resonates with viewers and whether it can navigate the divided media landscape will be key to its success. Early responses suggest that The Morning Right could capture a sizable following in the competitive daytime TV arena, potentially changing the dynamics of the genre for years to come.

The Morning Right is poised to become a game-changer in daytime television, offering a fresh perspective on the political and cultural conversations that shape our world. Whether it can overcome the challenges of a divided media landscape remains to be seen, but it undoubtedly marks an ambitious new chapter for CBS.